Intercultural management
Intercultural management is a part of international management. Intercultural management is mainly concerned with the “culture” segment. It therefore deals less with economic, technical or legal aspects.
This plays a role for companies when they consider their corporate culture. Does the company consist of an international team or does it have numerous customers from other countries? Then intercultural management is important here.
Intercultural management: Interfaces
Particular interfaces of intercultural management occur in the management areas of personnel management, organizational development and marketing. The following intercultural fields of action can be broken down:
- Personnel development
- Personnel selection
- Organization of international virtual teams
- Knowledge & organizational management
- Intercultural leadership
- Intercultural marketing
Diversity Management & Intercultural Management
Both management methods deal with similar aspects and aim to use diversity as a resource. It is important to mention here that this type of cooperation creates a greater willingness to prepare for opposing points of view.
Greater diversity within a company can also promote the corporate culture. This allows different opinions to have an impact and increases the ability to innovate.
The goal
In summary, the aim is to make targeted use of the different values, cultural influences and personality traits of employees from different cultural backgrounds.
Respect for different cultures and good communication skills are therefore crucial. The cultural strengths of individual team colleagues should also be promoted.
