Create an attractive job advertisement: Helpful tips

Are you looking for new employees? Then the first point of contact with candidates is the job advertisement. It is not always easy to formulate the perfect job advertisement. In this article, we show you how to create an attractive job advertisement.

Why is a good job advertisement so important?

A job advertisement is the figurehead of your company, so to speak. It is therefore not enough to simply advertise a job. Competition between companies is now fierce and candidates usually have very clear expectations and requirements of a new company.

Remember: It’s not just the company that decides, but also the applicants.
Candidates want to find a suitable employer and it’s the first impression and point of contact that counts.

Mistakes in the job advertisement: avoid them

There are always job advertisements that are not worded well. We have compiled a few mistakes for you here that you should definitely avoid:

A bad employer description

A job advertisement is not only about presenting the job to be applied for, but also the employer itself.
Write about what makes the company unique and show what you are proud of.

Give reasons

Job advertisements typically specify the requirements profile and desirable criteria. For example, job advertisements often state that applicants should be resilient, flexible and able to work in a team.

However, hardly any job advertisements explain why exactly these qualities are important for the position. However, the why is interesting for many candidates, as they understand much better what is important.

The right design

Few things are more boring than just a white background with black text. Breathe new life into the job advertisement and create an appealing, modern design. This will make you stand out from the crowd and it will also look extremely professional.

How do you create an attractive job advertisement?

Before you start typing away, there are a few things you need to consider in order to write a job advertisement correctly. There are 5 questions that play a major role in creating attractive job advertisements.

Who are you?
Who exactly are you looking for?
What are your expectations?
What do you have to offer?
How can someone apply?

It is particularly important that potential applicants find the answers to precisely these questions in your job offer. This will make them feel addressed and actually apply.

Do you want to create an attractive job advertisement? Then it should contain at least the following elements:

Company presentation: Create an emotional short presentation of the company
Job description: The following aspects are clarified here: tasks, full or part-time, position, location, etc.
Desired applicants: Describe the qualifications that are really important and give reasons for the job.
Services offered: The following is indicated here: Working environment, working time models, offers for employees, etc.
Application process: Explain here how an applicant can apply.

What is the difference between a job description and a job advertisement?

A job description is not the same as a job advertisement. A job advertisement is published by the company to find applicants and the job description is, as the name suggests, the description of the job.

A job advertisement can be published both externally and internally (only within the company).

The job description is important for personnel management. This is because it describes the tasks, objectives and areas of responsibility of a position in great detail. The purpose of the description is to ensure that employees and employers know exactly what needs to be done and that they can prepare themselves optimally for the position.