Requirement profile

In the promotion and event industry, it is crucial to approach and recruit the right employees for events. A key contribution to this process is the definition of a clear requirements profile for the positions, assignments and/or jobs to be filled.

What is a requirements profile?

A requirements profile is a detailed description of the qualifications, skills, experience and personal characteristics required for a specific position. It serves as a guide for the selection of candidates and allows you to clearly communicate your expectations.

The following requirements should be included in job advertisements for precise recruitment and scheduling:

Qualifications, specialist skills or hard skills

The requirements profile defines the academic or professional qualifications required for the position in question. These are objective skills that can usually be acquired through theoretical or practical education, training programs or experience. They are concrete and can be documented and proven in certificates, degrees or diplomas.

Examples of qualifications in the promotion and event industry are:

• Product knowledge
• Foreign language skills
• Technical skills such as operating cash register systems
• Gastronomic skills depending on the area of activity (wine knowledge, 3-plate service, preparation of long drinks and/or cocktails, menu service)
• Communication techniques
• Sales techniques

Social skills, abilities, personal characteristics or soft skills

The requirements profile also defines more general skills. They are less formally learnable. They relate to a person’s interpersonal, social and emotional skills. Soft skills are developed and improved through experience and interpersonal relationships. Soft skills are critical to success as they influence the way a person works with others, solves problems or adapts to new positions.

Examples of social skills in the promotion and event industry are:

• Teamwork
• Conflict resolution
• Time management
• Communication skills
• Creativity
• Reliability
• Service orientation

Why is a requirements profile important?

• Efficient recruitment:
  A clearly defined requirements profile helps to filter applications more effectively and save time when assessing unsuitable candidates.
• Accuracy of fit:
  By precisely describing the requirements, you ensure that the selected candidates really fit your event or promotion campaign.
• Clear communication:
  Applicants know exactly what is expected of them, which can increase satisfaction and motivation.
• Avoiding wrong appointments:
  A requirements profile minimizes the risk of selecting unsuitable employees for the job who may not meet the requirements.

In the promotion and event industry, creating a clear job profile is the key to success. Therefore, you should always list the specific skills that are essential for the successful execution of the tasks in your job advertisements.

The requirements profile makes it possible to attract the right talent, optimize the recruitment process and ensure that staff perfectly match the requirements of events and/or customers. A well-thought-out requirements profile is therefore an essential tool in your personnel management and recruitment.

Who creates the requirements profile in the event and promotion industry?

The general requirement profile should be developed in close cooperation with the HR department and the project managers, who have already gained a lot of experience with your customers, events and projects. For each customer inquiry, the requirements profile should be individually tailored to the needs of your customers. The active involvement of your customers is therefore essential. After all, you can only meet these expectations if you know what your customers expect from you. A requirements profile template, for example in the form of a checklist, can serve as a guide for discussions with your customers and can therefore be very helpful and efficient.

Document the experience and qualifications of your employees

In the fast-paced world of the promotion and event industry, where you juggle many events, customers and promotions, documenting the qualifications and experience of your employees in your software is a decisive factor. This not only enables you to schedule staff precisely, but also offers a number of advantages. This contributes significantly to the efficiency and quality of your services and can offer a decisive competitive advantage in your industry – both vis-à-vis your employees and your customers.

• Precise filtering: By storing qualifications and experience in your software, you can select employees for specific tasks and events. Keywords and filter functions allow you to filter out those who have the required skills and experience for a specific position or task. This saves valuable time when selecting and assigning staff – both for you and your employees. You avoid unsuitable job offers to your employees and applications from candidates who may lack the professional skills required for the job.

• Efficient resource allocation: With the information stored in your software, you can ensure that you assign the right employees to the right tasks. This helps to make optimal use of resources and ensure that every event or promotion is carried out by qualified employees.

• Proven employee identification: The ability to store qualifications and experience enables you to recognize your proven employees and use them again for repeat events or promotions. This strengthens the continuity and quality of your services as well as the loyalty of your employees.

• Reduction of incorrect appointments: By carefully documenting qualifications and experience, you minimize the risk of wrong appointments. You can ensure that only people who are professionally qualified are selected for tasks.

• Increased employee satisfaction: Inform your employees that their qualifications and experience are stored in the software and that these are taken into account when assigning tasks. Ideally, you should even give them the opportunity to add to and expand these independently. This gives your job candidates the opportunity to personally adapt the job offers made available to them to their own requirements, skills and abilities, which in turn increases their satisfaction and motivation. They are valued for their individual skills and feel more at home in their working environment.