{"id":63717,"date":"11. February 2024 <\/span> Personnel planning <\/span> Recruiting <\/span> Working world","date_gmt":"2024-02-11T12:47:28","guid":{"rendered":"https:\/\/www.teamhero.de\/these-10-measures-help-with-personnel-marketing\/"},"modified":"2025-07-15T14:32:28","modified_gmt":"2025-07-15T12:32:28","slug":"these-10-measures-help-with-personnel-marketing","status":"publish","type":"post","link":"https:\/\/www.teamhero.de\/en\/these-10-measures-help-with-personnel-marketing\/","title":{"rendered":"These 10 measures help with personnel marketing"},"content":{"rendered":"

Nowadays, qualified talent is increasingly in short supply in many sectors. This makes it all the more important to position yourself as an attractive employer. This is where personnel marketing comes in – an area of human resources management that goes far beyond the mere recruitment of personnel. <\/span><\/p>\n

Below we list the measures that should not be missing from your personnel marketing. But first the basics. <\/p>\n

Personnel marketing definition: What is personnel marketing? <\/span><\/h2>\n

HR marketing is a crucial part of personnel management. It aims to paint a positive and inviting picture of the company. The aim is to attract qualified and committed employees and retain them in the long term. <\/span><\/p>\n

Employer branding, in turn, is an essential component of HR marketing and refers to the development and maintenance of a strong employer brand. This involves communicating the values, culture and unique benefits of the company in order to stand out from other employers. <\/span><\/p>\n

\"Employees<\/p>\n

The goals of personnel marketing<\/span><\/h2>\n

At its core, personnel marketing is about two main aspects: The acquisition and retention of personnel. <\/span><\/p>\n

External personnel marketing: recruiting new employees<\/span><\/h3>\n

External HR marketing focuses on attracting new employees and positioning the company as an employer. This includes image campaigns and recruiting to strengthen the employer brand and increase awareness of the company. <\/span><\/p>\n

In this way, companies aim to attract qualified talent and recruit them as employees, thereby increasing their attractiveness as an employer and reducing recruiting costs.<\/span><\/p>\n

Internal personnel marketing: retaining and motivating employees<\/span><\/h3>\n

Internal HR marketing aims to retain and motivate current employees in the long term. This begins on the first day of work with structured onboarding. Other options include the promotion of employee needs and further training. <\/span><\/p>\n

The aim is to achieve the emotional and long-term loyalty of employees and to train potential junior managers from within the company’s own ranks.<\/span><\/p>\n

How does personnel marketing work?<\/span><\/h3>\n

HR marketing uses a variety of tools to achieve its goals. These include, among others: <\/span><\/p>\n